Personal Trainer Marketing Campaign
This page showcases the marketing campaign I created for a performance and endurance personal trainer. The project includes the discovery process, SWOT analysis, campaign strategy, and promotional campaign. It highlights the research, planning, and creative ideas used to build a targeted campaign focused on growth and engagement.
Campaign Documents
Discovery & SWOT
This document covers the discovery process and SWOT analysis. It explores the client’s target audience, business goals, strengths, weaknesses, opportunities, and challenges that helped shape the campaign strategy.
Campaign Strategy
This document focuses on the campaign strategy, media planning, budget breakdown, and recommendations. It explains how the campaign was designed to reach the right audience and generate qualified leads.
Promotional Campaign
This document highlights the “Train Like You Mean It Challenge” promotional campaign. It focuses on audience engagement, social media strategy, and how the campaign encouraged participation, and built trust with potential clients.